I love my Apple products. I’ve used Macs since day one. My desk right now has on it my MacBook Pro, MacBook Air, iPad Air, Thunderbolt Display and iPhone. Oh, and an Apple Bluetooth keyboard and Magic Trackpad, of course.
My friends are convinced that I’m incapable of leaving the house without my iPad, and I have to confess that the evidence is on their side. My car has an iPhone dock so I can listen to music and podcasts. If I’m on a plane, train or tube, it’s a near-certainty that I’ll be using my iPad or listening to music on my iPhone – or both.
I love Apple hardware design. Sleek, minimalistic, beautiful. There aren’t that many other really attractive laptops out there, and most of the ones that are have essentially copied Apple’s designs.
I love OS X and iOS. Not everything about them, of course: there are glitches and annoyances, and iOS in particular is showing its age a little with the lack of live data on the homescreen, but both Just Work. Windows 8 is pretty good, but just the other day helping a friend update her CV on her Windows laptop, I was reminded of just how many nice touches I take for granted in OS X.
I love the seamlessness of iCloud. Again, we all know it’s not perfect, but it’s still incredibly impressive that syncing is now something that happens, rather than something I have to do. Ninety-nine percent of the time, I can pick up any of my iDevices, and the same, up-to-the-minute information will be on each.
I also really like Apple as a company. The reason the products are so good is precisely because Apple has strong values around quality, attention to detail and refusal to compromise. I love the fact that Apple concentrates on doing a small number of things very well, and doesn’t do what most companies in its position would do and slap an Apple logo on everything from baseball caps to cars.
I love the fact that Apple supports its technology with real people. Admittedly not everyone lives within easy reach of an Apple Store, but for those who do, anyone can wander in, ask the dumbest question and get individual help, free of charge. Compare that to attempting to get help with a Windows laptop or Android phone, and there is just no comparison.
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