iOS Users Overwhelmingly Prefer Free Games With Advertisements to Paid Titles

THe majority of iOS users prefer iOS games that are available for free and supported with advertisements, according to a new study conducted by Wild Tangent in collaboration with analytics firm IHS Technology.

The survey, which queried 500 iOS users, saw 86 percent of respondents state that they prefer free games with ads over paid games without ads. Broken down, 70 percent of respondents preferred free games supported by advertising, while 16 percent were in favor of freemium games with the option to pay for levels. Just 14 percent of those surveyed preferred iOS games that required money upfront to download.

Read more at Mac Rumors.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s