They say that a photo is worth a thousand words. This is a clear example proving that out. The map illustrated in our cover graphic was created by Mapbox. It clearly shows us just how hot the iPhone really is in the richest part of New York: Manhattan. The iPhone is king in Manhattan in stark contrast to Newark, New Jersey where incomes are substantially less. It’s an established fact that Apple’s iPhone is adopted by more in the higher-end of the market, but this classic map gives visual life to those stats.
This map showing the locations of 280 million individual posts on Twitter shows a depressing divide in America: Tweets coming from Manhattan tend to come from iPhones. Tweets coming from Newark, N.J., tend to come from Android phones.
If you live in the New York metro area, you don’t need to be told that Manhattan is where the region’s rich people live, and the poor live in Newark. Manhattan’s median income is $67,000 a year. Newark’s is $17,000, according to U.S. Census data.
The rich, it seems, use iPhones while the poor tweet from Androids.
A Socio-Economic Split on Class lines favors the iPhone
According to Business Insider, Android users are less lucrative than iPhone users, and designers are iPhone users. It’s a socio-economic split on class lines, in favor of iPhone over Android.
Mobile traffic data to e-commerce sites bears this out. Every quarter, a mobile market research company called Monetate publishes data on mobile shoppers and how much they spend online. On almost every metric, Apple users come out ahead as spenders. Here’s the data for Q4 2013:
Share of visits to e-commerce sites from tablets
The iPad: 87%
Average order value from tablets
The iPad: $155
Share of visits to e-commerce sites from phones
The iPhone: 60%
Average order value from phones
The iPhone: $126
Only on phones do Android users spend a little more.
Business Insider interestingly notes that “if you look at the dominant share of iPad as a shopping device and how much iPad users spend — $155 on 87% of visits — it’s almost as if Apple users do their shopping on iPad and only use their phones for the loose-change stuff.
Business Insider also illustrates an interesting graphic from DISTIMO. However, it’s an odd map comparing Google’s Google Play online store to Apple’s iPad and iPhone devices. In 2013 we posted a report titled “Apple’s App Store Crushing Google Play in Revenue,” which gives some texture to this conversation. For more on this story see Business Insider’s report.
Via Patently Apple.