Excluding traffic acquisition costs of $3.23 billion, Google’s revenues totaled $12.2 billion for the quarter. The majority of TAC — $2.39 billion — was paid to Google’s network members. Another $845 million was paid to distribution partners and others who direct traffic to Google’s website.
Paid clicks rose 26% year-over-year and declined about 1% sequentially, while cost-per-click fell 9% year-over-year and was flat sequentially. The paid-click rate fell short of an analysts’ estimate of 33%.
The company’s CEO said:
We got lots of product improvements done, especially on…
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